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Social stories and crossmedia: the essential approach
Mark Kaigwa

Mobile phones as a new platform for storytelling

Mark Kaigwa - Kenya

Mobile phones as a new platform for storytelling

Mark Kaigwa - Kenya


  • Crossmedia
  • Audience
  • Storytelling

About the author

Mark Kaigwa is a communicator helping brands and businesses to apply creativity to make sense of the social web. He cowrote an award-winning videogame for Warner Bros. Interactive. Also got to write 5 animated short films with Warner Bros. Animation. Helped run +one a digital agency down in Cape Town with the team at King James. Wrote & directed Dawa, short film which he is turning into a transmedia storytelling project and he spend time planning & advising Communications agencies, brands, CEOs and businesses of all sizes on how to derive value from social media. Blogs: AfricanDigitalArt – Curating an online collective and community of Digital Artists, Motion Graphics Pros, Animators and gifted Africans abroad and at home with inspiring work. - Afrinnovator – Putting Africa on the map showcasing news and insight on Startups, Technology, Mobile, Web & Innovation in our great continent. - Publications: Memeburn: Web Savvy Insight & Analysis from Emerging Markets. He's a Top 20 Contributor. - “The Wwwire” – He's been writing Marketing Africa Magazine’s first Digital Marketing column since mid 2009.

About the clip

Interviewer: Benoit Felici

Camera: Anke Riester

Editing: Milena Holzknech

Edition: 2012

Location: Brentonico – Italy

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