There are principles in storytelling, but no fixed formulas: dynamic storylines
Two stories model: plot-driven vs narrative. The story structure continuum
Two ways to see storytelling
We need to balance passion and intellect
Be ready to collaborate with a writer
For me there is only one rule: listen
How i became a story analyst
Introduction and job description
The way we can improve our projects with story analysis
Allow yourself to do it wrong
Pitching: there are no golden rules, but be ready to adapt yourself
Remember the last time you falled in love with your project
