About Raimo Lång

Chances offered by the mew media

Differences between linear and transmedia projects

Ethical implications on approaching characters or difficulties

Keywords: cross thinking; dirty hands

Positive and negative mess

Reasons why I started doing new media projects

Role of digital gears in developing transmedia projects

Storytelling in transmedia

Subject and theme: the visible and the invisible sides of projects

The “bread hole” as a metaphor

The biggest satisfaction: find the core of a project

The user in transmedia projects

Three golden rules to make interesting cross-media projects

What is a transmedia project