Martin Atkin is an award-winning producer, director, writer and journalist. He is currently Editorial Director of Large Blue, a leading creative communications agency specialising in sustainability, education, healthcare and clean tech issues. He is also a director of Green TV, the first online TV channel dedicated to the environment and sustainability. Before joining Large Blue, Martin was Media Director for WWF International, and before that, Creative Director of Greenpeace International. He has worked as a journalist, producer and director for the BBC, ITN, Sky News and Sky Sports.