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Three golden rules to develop transmedia projects
Lena Thiele

The need of marketing tools for web documentary

Lena Thiele - DE

The need of marketing tools for web documentary

Lena Thiele - DE


  • Networking
  • Audience
  • Funding
  • Advice
  • Market

About the author

Lena Thiele, one of Europe's leading creative directors of interactive media designs and produces digital media formats in the intersection of film, online, mobile and games since 2003.

2012 Lena Thiele joined the Berlin based studio for digital media, Miiqo Studios UG, where she focuses mainly on international transmedia productions. The major interest lies in the creative combination of storytelling, latest technologies and high quality journalistic content to create unique formats with a high level of audience engagement. Her last production netwars/Out of CTRL webseries received numerous awards like the SXSW Innovation Award for Best Visual Media Experience.

In addition she works as a lecturer and trainer at international programs and universities like the INTERNATIONAL FILMSCHOOL COLOGNE, TORINO FILM LAB, NetLab, iDOCS or HFF MÜNCHEN and as consultant for the media industry.

Lena Thiele holds a Master of Arts Degree from the University of Arts Berlin. Over the last years she was juror for the International Digital Emmy® Award (non-fiction category).

About the clip

Interviewer and Camera: Nikolaus von Schlebrügge

Editing: Silvano Gazziero

Edition: 2015

Location: Goldrain – Italy

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